Editorial Calendar
An editorial calendar serves as a strategic blueprint for content creation, guiding decisions on content types, topics, target personas, and publication frequency to align with your overall plan. By maintaining an editorial calendar, you enhance organization and identify any content gaps in your library.
This tool also serves as a compass, ensuring that your content efforts remain focused on serving the needs of your target audience and avoiding veering off-course with irrelevant topics. If you don’t have an editorial calendar yet, consider using a free, pre-designed template to kickstart your planning process.
Example
An example of an editorial calendar could be a spreadsheet that outlines content creation and publication schedules for a blog. It would include columns for dates, content titles, target personas, keywords, publication platforms, and status (e.g., drafted, published). This calendar helps maintain organization, plan content topics, and ensure consistency in publishing frequency.