Marketing Collateral
Collateral refers to digital or print materials that support and extend a primary advertising campaign. In the past, it was often associated with brochures complementing traditional TV commercials. Nowadays, collateral can encompass various digital assets like websites, landing pages, and banner ads, amplifying the campaign’s reach and impact.
Example
Marketing collateral includes items like brochures, flyers, product catalogs, and business cards. These materials are designed to support the primary marketing campaign and provide additional information about products or services to potential customers. They serve as tangible tools for sales teams and can be distributed at events, meetings, or through direct mail to enhance brand visibility and promote engagement with the target audience.