Website Bounce Rate

Website Bounce Rate

Website bounce rate refers to the percentage of visitors who land on a page of your website and then exit without engaging further or navigating to other pages. A high bounce rate often correlates with low conversion rates, indicating that visitors aren’t spending sufficient time on your site to consume content or complete desired actions. This metric highlights the need to optimize website content and usability to improve user engagement and conversion rates.

Example

An example of a website bounce rate could be 60%. This means that out of 100 visitors who land on a particular webpage, 60 of them exit the site without interacting further or navigating to other pages. A high bounce rate like this suggests that the webpage may not be effectively engaging visitors or meeting their expectations, potentially leading to lower conversion rates.