GetResponse, an email marketing service, is a pretty big name in the digital marketing industry. This is due to the fact that over 100,000 businesses rely upon it to engage audiences.
We all know how important email marketing is today. But despite its seemingly easy nature, it’s hard to actually engage audiences and, more importantly, to engage relevant audiences. That’s why we have email marketing services that help us target the right people and grow our audience base.
GetResponse is such a service, and dare I say; it’s been known to deliver excellent results. In this blog post, I am going to talk about the features of GetResponse, its pros and cons, and whether or not you should use it.
Let’s start with the overview of this email marketing service.
“Powerful, simplified tool to send emails, create pages, and automate your marketing.”- GetResponse
Simon Grabowski founded GetResponse in 1998. He initially launched this marketing software as an effort to provide a simple marketing tool that can be used easily by everyone and not just the tech-savvy marketers.
While the easy-to-use interface is still one of the selling points for GetResponse, its features have expanded widely over the years. The marketing software now offers solutions for large companies, marketing managers, and online marketers in addition to small businesses. The marketing industry doesn’t work by the one-size-fits-all rule, which is why GetResponse essentially offers personalized tools for all types of marketers.
The email marketing software helps marketers generate high-quality leads, engage customers, boost online sales, and sell their expertise. Its key features include email marketing, marketing automation, a website builder, and conversion funnels (more about these features later).
Here are some noteworthy things that GetResponse boasts of:
- Generating over 1,000,000 leads in a month
- Hosting more than 950 webinars daily
- Delivering 764,556,063 emails in a week
- Custom pricing option
- 24/7 support
- GDPR compliance
Now that we have covered the basics, let’s move on to a detailed look at the features that GetResponse offers.
This is one of the critical features of GetResponse and is designed to cater to different kinds of needs of marketers. The email marketing software is a great combination of various components that allow you to send emails that customers would want to open.
GetResponse’s email marketing features include:
- Automated blog digest
- Automated emails
- Transactional emails
- Perfectly-timed emails
- List management
You can create appealing emails, automate the delivery of your emails and follow-ups, and deliver the emails at the right time to ensure high engagement rates. In addition to all this, GetResponse also allows you to enhance the reach of your blog and create newsletters with special offers and any kind of updates you want to share with your audience.
GetResponse is particularly popular for its drag-and-drop email creator. It has different layouts and sections to create the message properly and you can preview the end result for both mobiles and desktops. This way, you can create email templates that align with your brand.
GetResponse’s marketing automation features enable marketers to drive more sales, which is the ultimate goal, right?! Basically, you can leverage the pre-made workflows in the app or you can create your own workflows to get a good visual of what is happening with each contact.
These workflows will allow you to get done with the entire campaign in one go, which means you just need to create the emails and set everything up. Your leads will receive the entire drip sequence on time and as per their reactions. You can go further and personalize the emails for contacts who don’t open the first email. The point is that you can be as creative as you want and GetResponse will execute the plan easily and efficiently.
A brand new tool from GetResponse, a website builder is for marketers who want to add their creative flair to their websites but are not familiar with coding. With this feature, you can build your website in a matter of minutes with the help of existing templates or a completely new design. What’s more, GetResponse provides great ways to promote websites through different channels
Web Push Notifications
Push notifications are a great way to remind prospects that there’s something they are missing out on. You can use this feature to get leads or prospects back to the website by letting them know about new updates, offers, or that they have items ready to be checked out in their carts.
This is another interesting tool that GetResponse offers. You can create an entire webinar campaign through this feature- starting from the webinar URL and sending out invites to enable registrations and gathering new leads.
There’s no limit to how many webinars you can host and the stage can be shared with two presenters. Additionally, you can add up to 1,000 attendees and store 20 hours of recordings.
Landing Page Builder
With GetResponse’s drag and drop landing page builder, you get access to more than 200 templates, have the option of creating mobile-friendly pages, creating SEO-optimized landing pages, and get insights about the performance of your page.
Landing pages are important for a number of reasons- take for instance webinars, for every webinar that you host, you’ll need a landing page to effectively analyze their performance and capture leads.
Live Web Chat
This feature allows you to add a chat button to your emails. This way you can have more streamlined, direct, and personalized conversations with your contacts. Live chat is also a good way to engage people who end up on your landing pages. GetResponse lets you design the chat window as per your preference and brand idea.
Additionally, you can also keep track of conversations even when you’re offline. You can set up a schedule and let visitors know when you’ll be available with the help of auto-replies.
Almost every page on the website consists of a signup form. This is exactly how you capture inbound leads. Considering the importance of signup forms, you have to make sure that you create forms that grab the attention of visitors and make them inclined enough to share their information.
This is exactly what you can achieve with GetResponse, as it has the option of creating different types of forms for different types of pages. And, the drag-and-drop feature will definitely come in handy for marketers.
Paid Ads Creator
With this feature, you can show targeted ads to your leads on different platforms including Facebook and Instagram. Paid ads are also the go-to method for retargeting audiences and attracting new leads. GetResponse provides you with the important resources to create ads for your paid campaigns.
Previously Autofunnel, conversion funnel lets you create lead magnet funnels, simple opt-in funnels, sales funnels, and webinar funnels. This feature necessarily ties together all the other activities that you perform to get new leads and sign clients, be it organizing webinars, building landing pages, and signup forms, or running ads.
GetResponse allows you to create funnels that work successfully to nurture leads so that they start moving down the funnels and eventually sign up for your product or service.
The variety of features that GetResponse offers is certainly intriguing and worth looking into. The good thing is that they have four plans to choose from and you can try any one of them for free for 30 days. You don’t have to put in your credit card information for the free trial.
Here are the plans offered by GetResponse:
- Basic- $15/month
- Plus- $49/month
- Professional- $99/month
- Max- custom pricing
Pros and Cons of GetResponse
- Drag-and-drop options for creating email templates, landing pages, funnels, sign-up forms, and websites.
- Availability of good templates to choose from for different topics
- List builder and management for building an engaged audience base
- Easy to use features
- Strong customer support via email and chat
- Free 30 day trial for any feature
- Salesforce and Google Analytics integration
- High email deliverability
- User-friendly interface
- No free basic plan
- Unavailability of responsive forms
I hope all this information will come in handy when you make a decision regarding GetResponse. In my opinion, it is one of the best marketing platforms in the industry and could offer help in a lot of ways. The variety of features that it offers is more than enough to run digital businesses successfully. But you should definitely figure out which features are important for your business and opt for the free trial accordingly.