An affiliate network connects advertisers with a select group of website publishers who promote their products or services. Publishers earn commissions based on the leads or sales they generate, creating a performance-based partnership between advertisers and publishers. These networks streamline collaboration, enabling advertisers to expand their reach and publishers to monetize their online platforms effectively.
Here is a simple example: A shoe company partners with a few highly influential fashion bloggers. The bloggers include ads and links promoting the company’s shoes on their sites. The shoe company pays the bloggers a commission on the sales generated. Affiliate networks offer advertisers “prepackaged” affiliate programs.