BIMI

Brand Indicators for Message Identification (BIMI)

Brand Indicators for Message Identification (BIMI) is an innovative security technology designed to enhance the authenticity of your email marketing efforts and foster trust among your customers. By leveraging BIMI alongside industry-standard protocols like DKIM, SPF, and DMARC, you can effectively safeguard your domain against unauthorized use by malicious actors seeking to send fraudulent emails.

One of the key benefits of BIMI is its ability to prominently display your brand logo alongside your email messages in recipients’ inboxes. This visual indicator serves as a clear signal to your contacts and their email service providers that the emails originate from your legitimate business entity.

By incorporating BIMI into your email authentication strategy, you can bolster the credibility of your email communications and reinforce the trustworthiness of your brand in the eyes of your audience.

Example

Imagine you receive an email in your inbox from an online retailer you frequently shop with. Alongside the email subject and sender name, you notice their brand logo displayed prominently next to the message preview.

Upon seeing the logo, you immediately recognize the email as being from the trusted retailer you have previously engaged with. This visual confirmation provided by the Brand Indicators for Message Identification (BIMI) reassures you of the email’s authenticity and legitimacy.

In this scenario, the presence of the retailer’s brand logo, made possible by BIMI, enhances the credibility of the email and reinforces trust between the sender and recipient. This demonstrates how BIMI can effectively authenticate email communications and build confidence among customers.