Context
If the content is likened to a king, then context assumes the regal role of a queen. While presenting valuable content is undeniably crucial, tailoring it to suit the specific tastes and preferences of the intended audience holds equal, if not greater, significance. In today’s landscape, where consumers wield considerable control over the information they consume, delivering contextually relevant content is paramount.
Example
Imagine you own a bustling eatery and decide to send out promotional coupons. Now, would you send a tempting offer for a succulent steak dinner to a devout vegetarian? Naturally not, unless you’re intentionally catering to an anti-herbivore clientele! This example underscores the importance of understanding your audience’s preferences and crafting content that resonates with them on a personal level.