Drip Campaign
A drip campaign is a sequence of automated emails dispatched to individuals based on specific actions they take. For each action, you have the flexibility to determine the number of emails to send and the frequency of their delivery. These emails can be personalized using recipient data, such as their name, and tailored to reference the particular action they’ve taken. For instance, if someone signs up for your online course, you might initiate a drip campaign to provide them with relevant information, course updates, and additional resources over time.
Example
An example of a drip campaign is when a user signs up for a free trial of a software service. Over a week, they receive a series of emails introducing key features, offering tips for getting started, and providing testimonials from satisfied users. Each email is personalized with the user’s name and includes specific references to their trial signup, aiming to nurture their interest and encourage conversion to a paid subscription.