Hreflang Tags
An HTML tag that assists search engines in identifying and displaying content in a particular language on websites with multilingual content is the hreflang tag. For instance, hreflang tags can ensure that users searching from the United States are directed to pages in English, while those searching from Mexico are directed to pages in Spanish. Additionally, hreflang tags mitigate the risk of duplicate content penalties by signaling to search engines that the content is tailored for specific audiences rather than being duplicated solely for SEO purposes.
Example
An example of hreflang tags is when a website uses them to specify language and regional targeting for its pages. For instance, a page targeting English-speaking users in the United States might have the hreflang tag <link rel=”alternate” hreflang=”en-us” href=”https://example.com/page-us”>, while a similar page targeting Spanish-speaking users in Mexico might have <link rel=”alternate” hreflang=”es-mx” href=”https://example.com/page-mx”>. These tags help search engines deliver the most relevant content to users based on their language and location.