Instagram ads are promotional posts that showcase a business’s products or services on the platform. These ads can appear in various formats such as Instagram feeds, stories, or both, featuring images or videos accompanied by compelling copy and a clickable link to the company’s preferred webpage. Leveraging the rich user data collected from Facebook, Instagram ads offer precise targeting capabilities, ensuring they reach a highly relevant audience.
An Instagram ad could be a sponsored post from a clothing brand featuring their latest collection, displayed as a carousel of images with a “Shop Now” button linking to their online store.