Marketing Automation
A process that allows technology to automate repetitive marketing tasks, enabling individuals to concentrate on strategic planning. Technology can automate scheduled email sends, social media postings, and analyze advertising performance to optimize campaigns. Instead of manually adjusting strategies based on customer behavior, marketers can define the plan for a marketing automation platform to execute.
Example
Automating email campaigns, social media posts, and lead nurturing sequences are common examples of marketing automation. It allows businesses to streamline repetitive tasks and personalize interactions with customers, ultimately improving efficiency and effectiveness in marketing efforts.