Search Engine Optimization (SEO)
Improvements to a website’s content and structure to enhance its ranking on search engine results pages (SERPs) are integral to search engine optimization (SEO). Adhering to white hat SEO practices, recommended by search engines, ensures benefits for both users and a page’s ranking. These practices encompass using relevant keywords in headlines (H1) and subheads, employing user-friendly URLs with keywords instead of strings of numbers, and implementing schema markup to enrich and elaborate on search results.
Example
An example of Search Engine Optimization (SEO) could involve a small online bookstore optimizing its website to improve its ranking on search engine results pages (SERPs).
Firstly, the bookstore conducts keyword research to identify terms relevant to its business, such as “buy books online,” “bestsellers,” or specific genres like “fantasy books.” Then, it strategically incorporates these keywords into its website content, including headlines, product descriptions, and metadata.
Next, the website’s structure is optimized for user experience and search engine crawlers. This includes creating user-friendly URLs that include keywords, improving site navigation for easy access to different book categories, and ensuring fast loading times.
Additionally, the bookstore implements schema markup to provide search engines with additional context about its products, such as author names, book summaries, and reviews.
Over time, these SEO efforts result in improved visibility for the online bookstore in search results, leading to increased organic traffic and ultimately more book sales.