Website
A website is a collection of interconnected webpages, typically featuring a homepage, hosted on the same server, and curated by an individual, group, or organization. In the realm of inbound marketing, a website is more than just static pages; it serves as a dynamic platform aimed at attracting relevant visitors, converting them into leads, and ultimately converting those leads into customers. Without this strategic approach, a website risks being merely a digital brochure, lacking the functionality to effectively engage and convert visitors.
Example
An example of a website is “www.wikipedia.org,” which serves as an online encyclopedia containing a vast array of articles on various topics. The website features a homepage where users can search for specific topics or browse through categories. Each article is interconnected, allowing users to navigate seamlessly between related topics. Additionally, Wikipedia is prepared and maintained collaboratively by volunteers worldwide, making it a comprehensive and constantly evolving source of information.