Single Focus, Increased Conversions
Single Focus, Increased Conversions
Engage Visitors
The sole purpose of your landing pages is to convert visitors into leads. Thus the goal of your landing page should be to engage your visitors, and all elements of your page need to work towards one common objective — conversions.
A great landing page should address the problem your audience is facing before you introduce your products or services. And then through highlighting the key features of your products or services you’d present a solution. Taking this approach with your landing pages will always help you better engage your visitors.
Generate Leads
Landing pages are a highly powerful tool when it comes to generating leads for your business. Well designed landing pages let your visitors choose their own path and eventually convert on your desired call to action.
Therefore, it is critical to pay attention to the design of your landing page and create calls to action (CTAs) that trigger your desired action. Yes, your offers and their benefits are important, but for your landing page to operate like a true lead-generating machine, all the different pieces need to move together well.
Offer Value And Convert Prospects
Visitor-To-Lead Conversions
When it comes to increasing your visit to lead conversions, where you really need to start at is, is by not confusing your visitors. Way too many landing pages have way too much information, and that’s a conversion killer right there.
Your offer and the value statement must be at the front and center. It would help if you had a clean and simple layout that allows for easy navigation and a call to action (CTA) that’s appealing, even to your grandmother. And I know you’re sitting here thinking that’s a lot, and you may not be able to get it right the first time. Well, that’s okay! That’s why you experiment. And I’d love to help you with some if you like.
More Conversions
If done right, your landing pages have great potential to convert your web visitor to high-quality leads. You’d just require to make sure some of the key elements are in place.
- Mobile-optimize
- Good page speed
- Single offer
- Clear call to action (CTA)
- Better conversion funnel
More Customers
Landing pages are a great place to build trust with your prospective customers. If you follow best practices you can attract more prospects and convert more customers.
- Speak customer language
- Customer testimonials
- Social proof
- Personalized messaging
- Provide simple solutions
